UPDATE 21/3/22: Epic Games has raised $36m in 24 hours from sales within Fortnite, the company has announced.
That money equates to proceeds raised from in-game sales beginning yesterday morning, when Fortnite’s new season went live and millions snapped up its new battle pass. Xbox has also chipped in by waiving its standard platform fees, meaning even more money going to humanitarian relief charities.
Fortnite’s new season is distinctly war themed, with drivable tanks and other combat additions. It received an unusually muted launch with no prior marketing build-up.
Profits from this new season will continue to go towards Ukraine aid until 3rd April, Epic promised previously.
Together we’ve already raised $36 million USD for humanitarian relief for Ukraine. The funds will go to @UNICEF, @WFP, @Refugees, @DirectRelief. pic.twitter.com/JQESsGxDVt
— Fortnite (@Fortnite) March 21, 2022
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ORIGINAL STORY 20/3/22: Epic Games has confirmed that from today, 20th March, until 3rd April, all its Fortnite proceeds will be donated to “humanitarian relief for people affected by the war in Ukraine”.
In partnership with Xbox – which is also “committing [its] proceeds for Fortnite during this time” – the drive hopes to generate funds for relief organisations that provide emergency aid, health support, food and clean water, essential supplies, legal aid, and shelter.